# AB Press Magazine


## Posts

- [How to Get Your Brand Seen by ChatGPT](https://theabpress.co.uk/how-to-get-your-brand-seen-by-chatgpt/): While thinking about a suitable gift for one of my colleagues, I asked ChatGPT for a few ideas. That simple moment made me realise something. I barely use Google, or any traditional search engine, anymore. For queries, research, and recommendations, ChatGPT has become my default destination. This shift is not just personal. Around 77% of respondents in a recent survey said they prefer ChatGPT for their searches. At the same time, a Gartner report predicts that 25% of all internet search queries will be handled by AI assistants in the near future. The reason is clear. AI delivers responses that
- [The Psychology Behind “Wait, Why Did I Buy This?](https://theabpress.co.uk/the-wait-why-did-i-buy-this/): Let’s take a journey into the customer’s mind and discover why the heart often pays before the brain has time to think. Have you ever walked into a large store or shopping mall just to browse, only to leave with several baskets full of items and a noticeably lighter wallet? You’re not irresponsible or bad with money, you’ve simply experienced consumer psychology at its finest. Whether you’re a business owner or planning to start your own business, there are psychological triggers you must understand and use if you want to increase sales. Haven’t had much luck since the beginning of
- [How Colour and Visual Recognition Shape Consumer Trust and Brand Choice](https://theabpress.co.uk/how-colour-and-visual-recognition-shape-consumer-trust-and-brand-choice/): For more than a century, psychologists have studied how humans interpret visual information. Early research on perception at the start of the twentieth century suggested that colour carried emotional meaning, yet by the 1960s scientists discovered that colour affects far more than mood. Modern behavioural science shows that colour influences how the brain processes stimuli, evaluates brands and forms expectations within the first seconds of contact. Colour perception is created through hue, brightness and saturation. These components are detected by receptors in the eye, converted into electrical signals and interpreted by the brain as meaningful emotional cues. Studies from the
- [The Science Behind Influence](https://theabpress.co.uk/the-science-behind-influence/): For decades, psychologists have investigated how much influence shapes awareness and consciousness. Today, behavioural science and consumer neuroscience provide a clear answer. People notice, process and remember brands not because they are the loudest or the most visible, but because attention is biased by preference, emotion and expectation. Brands that understand this mechanism gain a measurable competitive advantage. Research from the late twentieth century introduced two major systems of attention. Bottom up attention is automatic. It is driven by external stimuli such as colour, contrast, movement or novelty. This is why striking packaging, powerful headlines or distinctive shapes can capture
- [Why Most Consumer Decisions Happen Before We Realise It](https://theabpress.co.uk/why-most-consumer-decisions-happen-before-we-realise-it/): For decades, marketers assumed that consumers made choices through rational comparison. Today, behavioural science shows that most decisions begin long before conscious reasoning ever enters the process. Memory recall, visual stimuli and past experiences work together to guide behaviour automatically. These subconscious forces shape preferences, influence attention and determine which brands feel right even when consumers cannot explain why. The subconscious processes thousands of cues every second. Visual input is one of the most influential. Since the mid-twentieth century, psychologists have demonstrated that the brain processes visual information faster than any other form of data. A single colour, shape or
- [How Brands Really Stick](https://theabpress.co.uk/how-brands-really-stick/): Most marketers speak about attention, but very few understand the deeper system that determines whether a brand stays in the mind or disappears instantly. Behavioural science shows that every consumer decision depends on how different types of memory work together. Sensory memory, working memory and long term memory each play a distinct role in shaping brand recognition and loyalty. Sensory memory is the first gateway. It lasts only milliseconds, yet it determines whether a stimulus is strong enough to register at all. A distinctive colour palette, a sharp sound logo or a unique packaging silhouette can penetrate this fast filter.
- [What Social Media Algorithms Want and Why Your Brand Depends on It](https://theabpress.co.uk/what-social-media-algorithms-want-and-why-your-brand-depends-on-it/): When I scroll through my Instagram search section, I see cheeseburgers, pizza at home recipes, vloggers tasting different flavours of Tiramisu, and a lot of other food content. When I watch reels, I see either new K-drama scenes (even spoilers) or more delicious stuff. Several times, I felt hungry right after finishing a meal simply because I had seen an aesthetic HD shot of savoury snacks. However, I realised how much algorithms actually impact my mind, time, and money only when I instantly ordered pizza and Coke after seeing a coupon discount Ad in stories. Social media algorithms now impact
- [Why Touch Matters More Than You Think in Branding](https://theabpress.co.uk/why-touch-matters-more-than-you-think-in-branding/): Imagine you are at a high-end gala and you are served a premium mineral water. But instead of a glass, it comes in a thin plastic cup that buckles under the slightest pressure. Does the water taste different to you? Rationally, the container should not affect the actual quality or taste of the liquid inside. Yet research published in the Journal of Consumer Research suggests that for many shoppers, that flimsy touch transfers directly to their judgement of the product itself. The Science of Perceptual Transfer Researchers Aradhna Krishna and Maureen Morrin found that nondiagnostic haptic cues, physical sensations that
- [The Rise of Micro-Influencers and the Price of Authenticity](https://theabpress.co.uk/the-rise-of-micro-influencers-and-the-price-of-authenticity/): Since the rise of online content creators in the early 2010s, one thing has consistently separated those who grow in relevance from those who fade into the backdrop of trends and challenges: the delicate balance between relatability and inaccessibility. The creators who succeed feel exactly like us, flawed and chaotic and human, yet somehow elevated. Better social lives, better bodies, better careers. They become a distorted mirror image, recognisable as ourselves but just beyond reach. With influencing itself still wrapped in a layer of mystery, any perceived access to their lives is devoured by audiences. The rise of micro influencers
- [Why Neuroplasticity Matters for Modern Marketing](https://theabpress.co.uk/why-neuroplasticity-matters-for-modern-marketing/): For decades, marketers believed that consumer habits were fixed patterns formed early in life. Yet modern behavioural science and neuroscience reveal a very different picture. The human brain is far more adaptive than once imagined. Since the late twentieth century, research on neuroplasticity has shown that the brain can rewire itself, strengthen new pathways and unlearn old behaviours. This discovery has transformed not only clinical psychology but also the way brands understand consumer decision making. Neuroplasticity, a term that became widely recognised after the 1970s, refers to the brain’s ability to reorganise itself by forming new neural connections. These changes
- [Why Your Brain Makes Brand Decisions Before You Do](https://theabpress.co.uk/why-your-brain-makes-brand-decisions-before-you-do/): Long before modern behavioural science existed, scholars attempted to explain how humans make decisions. One of the earliest thinkers was Avicenna (c. 980–1037), the Persian polymath who argued that the mind does not simply receive information. Instead, it actively constructs meaning through perception, emotion and internal imagery. His view that inner states guide outward behaviour remains a powerful foundation for understanding consumer psychology today. Modern neuroscience has expanded Avicenna’s insight with precise biological detail. When a person encounters a stimulus, the brain initiates a rapid sequence of events. Sensory information is routed through the thalamus and then passed to the
- [The Emotional Formula Behind Social Media Growth](https://theabpress.co.uk/the-emotional-formula-behind-social-media-growth/): If you are part of the crowd that constantly wonders why reels have low views, why no one is asking about the price, why follower growth is slow, and why sales remain low even after using trendy Instagram audio, popular hashtags, daily posting, running ads, and applying all the hooks from trending videos, it is time to step away from that noise. Instead, discover evergreen, effective and impactful digital marketing techniques. Here are five marketing strategies you should try to grow organically and sell more. 1. Meme Marketing A funny post appears on your feed, you laugh, share a reaction,
- [How Consumers Think About Price](https://theabpress.co.uk/how-consumers-think-about-price/):    Consumer policy and pricing in the UK are largely shaped by the psychological processes that guide how individuals perceive, interpret and respond to prices. Traditional economic theories often assume that consumers make rational decisions based on information alone. Behavioural economics, influenced significantly by Kahneman and Tversky (1979), shows that real consumers rely on emotions, cognitive shortcuts and subjective judgements. These insights are essential for understanding pricing strategies across the UK’s retail, service and digital markets, where consumer protection regulations and competition policies aim to balance business objectives with the fair treatment of consumers. A foundational idea in this field
- [The 90-Day Brand Blueprint: How to Build Momentum Without Burning Out](https://theabpress.co.uk/launch-and-grow-with-this-simple-strategy-in-your-first-90-days/): When starting a business, many people don’t fully understand the difference between branding and marketing. Although these two work together, one functions as the heart and the other as the brain of your business. Branding defines who you are as a business, your personality, values and reputation. Marketing, on the other hand, is the deliberate plan for communicating your brand’s feeling to the right people. To succeed, you need both to be aligned. Marketing is customer-focused, while branding is identity-focused. Below are some of the strategies you can implement. Know Your Who (Target Audience) The biggest mistake in marketing is
- [Brand Strategy, the Karate Way](https://theabpress.co.uk/brand-strategy-the-karate-way/): Brand strategy isn’t just about messaging, market share or differentiation. At its core, it’s about mastery, of narrative, of energy, of timing. And that’s exactly what karate teaches. 1. Strike with intention, not noise In a world of startups shouting over each other, real strategy is quiet and deliberate. Karate doesn’t waste movement – neither should your brand. Don’t post more. Don’t shout louder. Hit where it matters. Silence that lands like thunder. 2. Read your opponent before they move Before a punch is thrown, a karateka reads intention. In brand strategy, that’s behavioural insight. Your job isn’t to convince
- [The Odysseus Principle: Navigating the Modern Founder’s Path](https://theabpress.co.uk/the-odysseus-principle-navigating-the-modern-founders-path/): Ulysses heard the call of the sea. Founders heard the call of freedom Long before we spoke of “startups” and “exits,” the world had already witnessed its first founder: Odysseus, the mythic king who chose discomfort over comfort, adventure over legacy, and truth over convenience. He left behind a kingdom not because he lacked power – but because something inside him demanded more. A force not unlike what today’s entrepreneurs feel when they leave salaries, titles, or safety in pursuit of something they can’t quite explain… yet refuse to ignore. The Founder’s Inner Compass Startups may pitch “innovation” – but
- [Cognitive Traps in Brand Strategy and How to Avoid Them](https://theabpress.co.uk/cognitive-traps-in-brand-strategy-and-how-to-avoid-them/): In today’s hyper-saturated landscape, it’s not lack of talent or ambition that holds most founders back, it’s decision fatigue, misalignment, and unconscious psychological traps. As a behavioural strategist working with e-commerce founders and purpose-driven brands, I’ve seen how the smallest mindset shifts can unlock massive strategic clarity. Below are 5 traps I see most often — and the psychology-backed ways to avoid them. 1. The “More is More” Myth Trap: Founders try to out-market the competition by doing more, more content, more ads, more noise. Why it happens: Scarcity mindset + social comparison. The fix: Lean into Blue Ocean thinking. Ask: What can I
- [The Philosopher's Stone of Business](https://theabpress.co.uk/the-philosophers-stone-of-business/): Often, the real constraint lies within the founder or leadership team itself: unresolved psychological patterns that quietly influence decision-making, pricing, visibility, and long-term positioning. In business, growth is rarely limited by access to information, strategy, or even capital. More often, the real constraint lies within the founder or leadership team itself: unresolved psychological patterns that quietly influence decision-making, pricing, visibility, and long-term positioning. The Invisible Weight: Psychological Operational Blocks Many leaders operate under unseen internal weights: Fear of increasing prices despite proven value Hesitation to fully step into market visibility Avoidance of critical hiring or delegation decisions Chronic second-guessing driven
- [Emotional Containment Deficit in Founder Decision Systems](https://theabpress.co.uk/emotional-containment-deficit-in-founder-decision-systems/): The Missing Layer Behind Pricing, Exposure & Scaling Blocks In the architecture of founder-led businesses, decision-making failures are rarely the result of weak strategy. More often, they are behavioural reflections of an internal imbalance: an emotional containment deficit. Founders tend to operate with high cognitive control – excellent at execution, planning, and problem-solving -but often underdeveloped in emotional regulation and internal stabilisation. This imbalance leaves the “emotional matter” (the invisible, less structured content) unmanaged. When emotional material remains uncontained: Through pattern observation, not speculation, I study how emotional matter – or unprocessed internal material – manifests operationally inside the business
- [How Brands Build an Egregor](https://theabpress.co.uk/how-brands-build-an-egregor/): The Invisible Force Behind Iconic Influence In the world of marketing, we often talk about brand equity, community building, or loyalty loops. But behind every iconic brand lies something far more powerful – something energetic, symbolic, and archetypal: the Egregor. What Is an Egregor in Branding? An Egregor is a collective energetic entity formed when a group of people pour their attention, emotion, and belief into a symbol, idea, or identity. In ancient esoteric traditions, it was known as a thoughtform. In modern marketing terms, it’s the invisible soul of a brand, the reason people tattoo it on their bodies, defend
- [Why Sensory Science Shapes Every Consumer Decision](https://theabpress.co.uk/why-sensory-science-shapes-every-consumer-decision/): Long before modern marketing existed, philosophers and scientists attempted to explain how humans translate raw sensation into meaningful perception. As early as the eleventh century, scholars described the senses as gateways through which the world enters the mind. Today, behavioural science and consumer neuroscience reveal the depth of that truth. Every brand interaction begins with a sensory event that triggers a measurable response in the brain. Our senses contain specialised neurons called receptors. These receptors convert physical energy from the environment into electrical signals, a process known as transduction. Once these signals reach the brain, they are interpreted as colour,

## Pages

- [Books](https://theabpress.co.uk/books/): Most brands don’t fail by building the wrong product. They fail by misunderstanding the customer’s psychology. ​ What if the answer to your biggest brand challenge isn’t another tactic? These titles are the manual they never gave you. ​ The ultimate advantage is already hardwired in your customer’s brain. What if you were the only one who knew how to access it? ​ A Visual Arsenal for Immediate Impact​ ​ Founders, marketers and strategic leaders across industries use AB Press’ work to decode the hidden psychology of consumer choice.These titles are not abstract theory but a practical arsenal of tools
- [Terms & Conditions](https://theabpress.co.uk/terms-conditions/): Welcome to AB Press, operated by Karina Karn (T/A AB Press) (“we”, “our”, “us”).Business address: 61 Bridge Street, Kington, HR5 3DJ By accessing or using this website (the “Site”), you agree to be bound by these Terms and Conditions (“Terms”).If you do not agree, please refrain from using the Site. 1. Purpose of the Website AB Press is the editorial division, publishing original articles, features and resources related to marketing, consumer psychology and behavioural science. All information is provided for educational and informational purposes only and should not be interpreted as business, legal, or financial advice. 2. Intellectual Property All
- [Privacy Policy](https://theabpress.co.uk/privacy-policy-2/): Last updated: 21/11/2025 AB Press (“we”, “our”, “us”) is an editorial brand operated by Karina Karn (T/A AB Press).Email: kkarn@karinakarn.com We respect your privacy and are committed to protecting your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. 1. Who we are AB Press is a digital magazine and publishing platform that collaborates with independent writers and contributors from around the world.All data collected via this website or through contributor collaborations is controlled by AB Press. 2. What information we collect We may collect and process the following types
- [Editorial Policy](https://theabpress.co.uk/editorial-policy/): Last updated: 02/12/2025 AB Press is an independent publication focused on branding, consumer psychology and behavioural strategy. Our editorial approach is rooted in accuracy and intellectual integrity. We publish analytical articles, behavioural insights and strategic perspectives written by experienced contributors in marketing, psychology and brand strategy. All content must meet these standards:• Accuracy: claims must be supported by evidence, research or industry-relevant sources.• Clarity: articles must be readable, structured and free of unnecessary jargon.• Originality: all submissions must be original work. Plagiarism or AI-generated content without human supervision is not accepted.• Relevance: topics must align with our editorial focus (consumer
- [Partnership Program](https://theabpress.co.uk/partnership-program/): As a leading platform for behavioural strategy, brand psychology and cultural insight, AB Press collaborates with forward-thinking organisations, thought leaders and media outlets who share our mission:to elevate global understanding of how humans think, choose and create. Our partnerships are built on shared values, authenticity, innovation and intellectual excellence, empowering every collaborator to contribute meaningful ideas that shape industries and conversations worldwide. Best-in-Class Content Our editorial model is built around depth, evidence and impact.Through joint features, co-branded stories and expert commentaries, AB Press partners amplify their voice within a growing ecosystem of founders, academics, strategists and decision-makers.Our platform has transformed
- [About Us](https://theabpress.co.uk/about-us/): Dedicated to exploring the intersection between consumer behaviour, brand psychology, and marketing strategy, AB Press publishes applied insights, frameworks and commentary aimed at founders, strategists and creative leaders. Our mission is to bridge behavioural science and brand storytelling, helping modern brands understand not just what people buy, but why they buy. Every article is written or curated by behavioural marketing professionals and contributors who share a passion for meaningful communication and authentic brand growth. AB Press also serves as a publishing house, producing editorial content, industry research and book releases focused on the future of consumer understanding and human-centred branding.
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