Consumer Insights

For decades, marketers assumed that consumers made choices through rational comparison. Today, behavioural science shows…

For decades, marketers believed that consumer habits were fixed patterns formed early in life. Yet…

Long before modern behavioural science existed, scholars attempted to explain how humans make decisions. One…

Consumer policy and pricing in the UK are largely shaped by the psychological processes…

In today’s hyper-saturated landscape, it’s not lack of talent or ambition that holds most founders…

Often, the real constraint lies within the founder or leadership team itself: unresolved psychological patterns…

Long before modern marketing existed, philosophers and scientists attempted to explain how humans translate raw…