Author: Rita Rana

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Rita Rana is a freelance writer, a poet, and a small business owner with a keen interest in art, yoga, and gardening. She is an avid reader who finds solace in poetry and stories. Her poems are published in three anthologies- Together Behind Four Walls (compiled by Francis H Powell for a cause ), Once Upon a Time by Bookmarked with Bliss, and Hour of the Sun by Delhi Poetry Slam.

What Social Media Algorithms Want and Why Your Brand Depends on It

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When I scroll through my Instagram search section, I see cheeseburgers, pizza at home recipes, vloggers tasting different flavours of Tiramisu, and a lot of other food content. When I watch reels, I see either new K-drama scenes (even spoilers) or more delicious stuff. Several times, I felt hungry right after finishing a meal simply because I had seen an aesthetic HD shot of savoury snacks. However, I realised how much algorithms actually impact my mind, time, and money only when I instantly ordered pizza and Coke after seeing a coupon discount Ad in stories. Social media algorithms now impact…

The Emotional Formula Behind Social Media Growth

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If you are part of the crowd that constantly wonders why reels have low views, why no one is asking about the price, why follower growth is slow, and why sales remain low even after using trendy Instagram audio, popular hashtags, daily posting, running ads, and applying all the hooks from trending videos, it is time to step away from that noise. Instead, discover evergreen, effective and impactful digital marketing techniques. Here are five marketing strategies you should try to grow organically and sell more. 1. Meme Marketing A funny post appears on your feed, you laugh, share a reaction,…