Author: Rita Rana

While thinking about a suitable gift for one of my colleagues, I asked ChatGPT for a few ideas. That simple moment made me realise something. I barely use Google, or any traditional search engine, anymore. For queries, research, and recommendations, ChatGPT has become my default destination. This shift is not just personal. Around 77% of respondents in a recent survey said they prefer ChatGPT for their searches. At the same time, a Gartner report predicts that 25% of all internet search queries will be handled by AI assistants in the near future. The reason is clear. AI delivers responses that…

When I scroll through my Instagram search section, I see cheeseburgers, pizza at home recipes, vloggers tasting different flavours of Tiramisu, and a lot of other food content. When I watch reels, I see either new K-drama scenes (even spoilers) or more delicious stuff. Several times, I felt hungry right after finishing a meal simply because I had seen an aesthetic HD shot of savoury snacks. However, I realised how much algorithms actually impact my mind, time, and money only when I instantly ordered pizza and Coke after seeing a coupon discount Ad in stories. Social media algorithms now impact…

If you are part of the crowd that constantly wonders why reels have low views, why no one is asking about the price, why follower growth is slow, and why sales remain low even after using trendy Instagram audio, popular hashtags, daily posting, running ads, and applying all the hooks from trending videos, it is time to step away from that noise. Instead, discover evergreen, effective and impactful digital marketing techniques. Here are five marketing strategies you should try to grow organically and sell more. 1. Meme Marketing A funny post appears on your feed, you laugh, share a reaction,…