Author: Moricas Githae

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A conversion-focused copywriter and digital strategist, specializing in helping DTC brands boost engagement and sales. With international experience across sales and hospitality, he brings a customer-centric and results-driven approach to every project. Currently advancing his hospitality management studies while supporting brands with high-impact content and strategy.

The 90-Day Brand Blueprint: How to Build Momentum Without Burning Out

Branding

When starting a business, many people don’t fully understand the difference between branding and marketing. Although these two work together, one functions as the heart and the other as the brain of your business. Branding defines who you are as a business, your personality, values and reputation. Marketing, on the other hand, is the deliberate plan for communicating your brand’s feeling to the right people. To succeed, you need both to be aligned. Marketing is customer-focused, while branding is identity-focused. Below are some of the strategies you can implement. Know Your Who (Target Audience) The biggest mistake in marketing is…