Author: Moricas Githae

Let’s take a journey into the customer’s mind and discover why the heart often pays before the brain has time to think. Have you ever walked into a large store or shopping mall just to browse, only to leave with several baskets full of items and a noticeably lighter wallet? You’re not irresponsible or bad with money, you’ve simply experienced consumer psychology at its finest. Whether you’re a business owner or planning to start your own business, there are psychological triggers you must understand and use if you want to increase sales. Haven’t had much luck since the beginning of…

When starting a business, many people don’t fully understand the difference between branding and marketing. Although these two work together, one functions as the heart and the other as the brain of your business. Branding defines who you are as a business, your personality, values and reputation. Marketing, on the other hand, is the deliberate plan for communicating your brand’s feeling to the right people. To succeed, you need both to be aligned. Marketing is customer-focused, while branding is identity-focused. Below are some of the strategies you can implement. Know Your Who (Target Audience) The biggest mistake in marketing is…