Dedicated to exploring the intersection between consumer behaviour, brand psychology, and marketing strategy, AB Press publishes applied insights, frameworks and commentary aimed at founders, strategists and creative leaders.
Our mission is to bridge behavioural science and brand storytelling, helping modern brands understand not just what people buy, but why they buy.
Every article is written or curated by behavioural marketing professionals and contributors who share a passion for meaningful communication and authentic brand growth.
AB Press also serves as a publishing house, producing editorial content, industry research and book releases focused on the future of consumer understanding and human-centred branding.
About AB Press
AB Press is an editorial brand operated by editor-in-chief Karina Karn (T/A AB Press).
Our editorial mission is to translate the science of consumer behaviour into practical brand intelligence for founders and strategists.
