If you are part of the crowd that constantly wonders why reels have low views, why no one is asking about the price, why follower growth is slow, and why sales remain low even after using trendy Instagram audio, popular hashtags, daily posting, running ads, and applying all the hooks from trending videos, it is time to step away from that noise. Instead, discover evergreen, effective and impactful digital marketing techniques. Here are five marketing strategies you should try to grow organically and sell more.
1. Meme Marketing
A funny post appears on your feed, you laugh, share a reaction, and upload it to your story. This happens often because memes very quickly gain attention. They are one of the biggest drivers of online visibility. Studies suggest that around 60% of social media users engage in sharing memes online.
By subtly incorporating your brand’s identity into a popular meme template, you make your content not only entertaining but also attention-grabbing for your page, website or product. People naturally engage with content they can relate to, and memes often reflect shared experiences, frustrations or humour.
2. Nostalgia Bait
Unlike the engagement technique known as “rage bait”, nostalgia bait does not provoke anger or negative buzz. Nostalgia creates a direct emotional connection with people, reminding them of favourite characters, films, series, games, songs or styles. It opens the door to positive memories and encourages people to buy products that let them express or relive those moments.
For example, McDonald’s Stranger Things–themed Happy Meals, Indian brand Lenskart launching Harry Potter–inspired eyewear, or clothing brands releasing vintage musician T-shirts.
3. Quirky and Fun Trends
Remember the Labubu craze? The 2025 soft-toy sensation went viral, and many brands quickly adapted by launching Labubu-themed keychains, tumblers and kids’ bags. A similar trend happened with Barbie vs Oppenheimer. I even purchased a Barbie-themed bandana and bows during that time. This shows the value of following trends thoughtfully rather than copying generic reel hooks or using the same trending audios already circulating everywhere.
4. Visual Solutions
Create and post content that shows the benefits of using the product. Instead of saying “our posture corrector straightens your back, helps with desk work and relieves neck pain”, show them how it actually works.
For example, demonstrating how your new earring collection fits different outfits or occasions helps the customer visualise the benefit instantly. Visual problem-solving is a powerful way to educate your audience about new features, releases and your USP.
5. Influencer Partnerships
No marketing tactic is more persuasive than seeing a credible influencer genuinely use and appreciate your product. It expands reach and builds trust. Amazon even runs a full programme and an Instagram page dedicated to influencers.
An “impressive” follower count does not always need to be in the millions. Even creators below 10k followers can perform well if their engagement is authentic. Checking comments, comparing likes, views and follower activity helps you confirm how genuine an influencer’s audience really is.
Final Words
These suggestions are effective, but are they enough on their own to grow your digital presence? Not exactly. Your results also depend on timing, content quality, consistency and genuine interaction with your audience. When implemented thoughtfully, these strategies can significantly improve your social media performance and increase sales.
Know your audience, create content that reflects your brand values, and track results to refine your tactics.
