Last updated: 02/12/2025
AB Press is an independent publication focused on branding, consumer psychology and behavioural strategy. Our editorial approach is rooted in accuracy and intellectual integrity.
- Content Standards
We publish analytical articles, behavioural insights and strategic perspectives written by experienced contributors in marketing, psychology and brand strategy.
All content must meet these standards:
• Accuracy: claims must be supported by evidence, research or industry-relevant sources.
• Clarity: articles must be readable, structured and free of unnecessary jargon.
• Originality: all submissions must be original work. Plagiarism or AI-generated content without human supervision is not accepted.
• Relevance: topics must align with our editorial focus (consumer behaviour, decision science, branding, behavioural strategy, innovation).
- Use of AI Tools
AB Press allows the use of AI tools only under human supervision.
Writers are responsible for:
• verifying facts
• ensuring originality
• reviewing tone, coherence and accuracy
Articles generated fully by AI without human editing are not accepted.
- Review Process
Every submission goes through a three-step review:
1. Editorial screening: relevance, clarity and adherence to guidelines.
2. Substantive review: fact-checking, structure, behavioural accuracy.
3. Final approval: formatting, visuals, compliance with AB Press standards.
Contributors may be asked to revise or resubmit their work.
- Corrections & Updates
If an error is identified:
• factual inaccuracies are corrected promptly
• updates are added transparently at the bottom of the article
• major corrections are timestamped
We do not remove articles unless they violate ethical, legal or copyright standards.
- Conflicts of Interest
We do not publish promotional content disguised as editorial work.
Any sponsored content will always be explicitly labelled.
AB Press does not accept:
• paid reviews
• undisclosed partnerships
• ghostwritten promotional pieces
- Contributor Ethics
Contributors agree to:
• submit only original, honest work
• cite research accurately
• respect confidentiality where applicable
• declare any potential conflict of interest
- Editorial Independence
AB Press maintains full independence over what is published.
Editorial decisions cannot be influenced by advertisers, sponsors or external entities.
